
In the 1960s, the father of the Altshule brothers,the founders of the brand—started a military surplus business. A few years later, they opened the first department store on the U.S. West Coast, ”THE FAMOUS DEPARTMENT STORE” in Los Angeles. The store carried a wide variety of outdoor gear, ranging from tents to camping cars.
品牌創辦人Altshule 兄弟,父親在洛杉磯從事軍用物資貿易生意,並於市中心創立美國西岸首間百貨公司「The Famous Department Store」。店內除了售賣軍用產品外,亦有多元化的戶外裝備。
The Altshule brothers were employees of their father's store. However, they realized that although there were “outdoor products” to satisfy outdoor enthusiasts, there were no high-quality daily necessities for “everyday use” in the market.
Under the slogan of “everyday products loved by outdoor enthusiasts”, the brothers began selling original products in a corner of his father's store. They offered a wide variety of products such as bags, rainwear, sleeping bags, and shoes.
This was the start of “OUTDOOR PRODUCTS”.
Altshule 兄弟在父親的百貨公司工作時,發現市面上雖有各式的戶外用品,卻欠缺能兼顧日常與戶外需求的高品質產品。於是他們以「戶外愛好者也喜歡的日用品」為理念,創立 OUTDOOR PRODUCTS,推出背包、雨衣、睡袋及鞋履等系列。
Since the mid-1970s, the manufacturing industry of the West Coast had been in a period of hard times, due to the trade union activities and the revision of minimum-wage laws. As it was difficult to lower the wages of 1200 workers and the cost of the materials, Mr. Zari Adourian, who was in charge of manufacturing management, simplified production. The result was the prototype “452U.”
70 年代中期,美國西岸的勞工運動興起。品牌自設的廠房僱用1,200位員工,面對工資上漲及售價難調的挑戰,卻始終堅持品質不妥協。最終透過精簡工序及降低成本,成功研製出以極簡背包設計為核心的作品,成為 452U型號的雛形。
OUTDOOR PRODUCTS began to be sold at university co-ops, sports shops and stadiums, and established a position as a standard for the younger generation.
隨著品牌擴展,產品進入美國大學校園,於合作社、運動用品店及體育場館銷售,成為年輕人的潮流象徵。
The word “452” appeared in the model name for the first time. A total of 9 colours were available.
In 1985, the brand was fully introduced to Japan. Combined with the Ivy League and West Coast casual trends, the brand quickly became synonymous with daypacks in Japan.
Daypacks with logos of universities in the U.S. mainly became popular.
「452」這數字首次被正式納入背包型號,成為經典款式,並推出9種顏色。1985年品牌進軍日本市場,結合常春藤學院風格與美國西岸休閒潮流,迅速成為當地背包文化的代名詞。印有美國大學標誌的日用背包更在校園與街頭掀起熱潮。
One of the most attractive features of the 452U is its wide range of colors. The lineup expanded from 9 to 13 colors, enhancing its appeal.
452U 最吸引人的特色之一,就是它多樣的色彩選擇,從原本的 9 種增加至 13 種。
452 NEW GENERATION III embroidery customization began with license agreements with NBA, NFL and NHL teams.
90 年代初期,品牌與美國三大職業運動聯盟──NBA、NFL及 NHL展開全面授權合作,製作獨家專屬產品,完美融合運動與時尚,進一步強化市場地位。
The brand message “ PACK FOR LIFE” appeared, which is still in use today. The message has two meanings: “ Pack a bag for life (life) “and ”Pack for life(life)”.
品牌提出沿用至今的 「PACK FOR LIFE」 理念,不僅強調背包的功能性,更表達其在日常生活與人生旅程中不可或缺的重要性。
One of the appeals of OUTDOOR PRODUCTS is plenty of collaborations. We have collaborated with various brands such as N.HOOLYWOOD, TOGA, NEIGHBORHOOD, nonnative, NEXUSVII and others.
OUTDOOR PRODUCTS 積極與多個知名品牌合作,推出多樣化的聯乘系列。這些跨界合作不僅豐富了產品線,還推動品牌在設計與功能的持續創新,使其在國際市場上保持領先地位。